Marketing Management Strategies, 5th Edition

Ferrell, Hartline
MKTG301, MKTG421
ISBN 0-538-46744-4

Thoroughly revised and updated, MARKETING MANAGEMENT STRATEGIES, 5e, International Edition continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and—for the first time—photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies—helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy.