Marketing for Hospitality and Tourism, 5th Edition

Philips Kotler, John T. Bowen, James C. Makens

TOUR 205

Marketing for Hospitality and Tourism, Covers important principles and concepts that are supported by research and evidence from economics, the behavioral sciences, and modern management theory, and applies them through countless examples of situations in which real-life well-known and little-known companies assess and solve their marketing problems.