Managerial Economics, 12th Edition

Mark Hirschey
ECON320
ISBN 0-324-58831-3

Managerial Economics, Revised Edition, provides a solid foundation of economic understanding for use in managerial decision making. One key feature of this market-leading text is its attempt to depict the firm as a cohesive, unified organization. A basic valuation model is constructed and used as the underlying economic model of the firm. Each topic in the text is then related to an element of the value maximization model. In this process, management is seen to involve an integration of all business functions.