International Marketing, 8th Edition

Michael R. Czinkota, Illka A. Ronkainen, Ronkainen Czinkota, Ilkka A. Ronkainen

A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers.