International Marketing, 8th Edition

Michael R. Czinkota, Ilkka A. Ronkainen, Czinkota  Ronkainen

INTERNATIONAL MARKETING is an innovative up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. With this in-depth text, you will be prepared to conquer the international business world!