Cultural Tourism

Bob McKercher, Hilary du Cros

TOUR 200, HOSP417

Unique in concept and content, Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management examines the relationship between the sectors that represent opposite sides of the cultural tourism coin. While tourism professionals assess cultural assets for their profit potential, cultural heritage professionals judge the same assets for their intrinsic value.

Sustainable cultural tourism can only occur when the two sides form a true partnership based on understanding and appreciation of each other’s merits.