Consumer Behaviour, 11th Edition

By (author)  Michael R. Solomon

For undergraduate and MBA courses in consumer behavior.

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

This program will provide a better teaching and learning experience-for you and your students. Here’s how:

Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.