Consumer Economics, 15th Edition

Mel J. Zelenak, Wendy Reiboldt
FCSE 205

From the Foreword: Consumer Economics: The Consumer in Our Society is a big-picture book providing background that readers need to make important economic decisions in their daily lives. But it also goes beyond the big picture to deal with the essential particulars of these decisions . . . The nitty gritty.

This book examines what the government can do and is doing in the field of consumer protection, and it discusses how an individual may become a more mature, better-educated consumer citizen. The fifteenth edition of this classic has been updated to reflect changing times and recent events while maintaining focus on long-term trends and issues; includes new and updated consumer websites; and offers new, more realistic case studies that reflect current concerns–all the while retaining its reader-friendly design and affordability.