Cult Of The Mouse

Meet Disney’s most recently inducted, eighth dwarf, GREEDY. In corporate America, innovation is being crippled by a blatant focus on short-term profits-the incessant need to “maximize share-holder equity.” Disney, a company known worldwide for its innovation and creativity, has become an example of this insular thinking. In CULT OF THE MOUSE, ex-Disneyland director of creative services and successful entrepreneur Henry M. Caroselli uses this once-ingenious company as a framework for a timely, compelling discussion of why America’s greatness is in jeopardy and what needs to be fixed to restore our ability to do what we do best, generate paradigm-changing ideas.