Growing and Managing an Entrepreneurial Business

Kathleen R. Allen

9780395906705

Decidedly entrepreneurial in focus, this book departs from the traditional small business management text by incorporating themes and principles appropriate to managing small companies in a dynamic, global environment.

In addition to up-to-date coverage of risk management and strategies for “harvesting the business,” the Second Edition introduces several new chapters that examine topics such as ethics and social responsibility, family businesses, and technology.

New boxed features illustrate the author’s real-world approach through case studies and profiles of small businesses and entrepreneurs.