Marketing, 7th Canadian Edition

Frederick Crane

The Seventh Canadian Edition of Marketing by Crane et al has been substantially revised, updated, and packed with new marketing examples from across Canada and around the world. Crane continues to be the most innovative Marketing Principles text on the market.

In addition to new or expanded coverage of topics such as green marketing, interactive marketing, customer experience management, “trysumers”, ecoconsciousness, neuromarketing, lifestyle centres, and new technologies (for example, ICTs, online focus groups), we have overhauled the examples and cases. Over 30 percent of all pedagogical features, including 8 new opening vignettes, 11 new Marketing NewsNet boxes, and 10 new video cases, are either new or updated in this edition.