Sales Management: Analysis and Decision Making, 6th Edition

Thomas N. Ingram, Raymond W. Laforge, Ramon H. Avila, Michael R. Williams, Charles H. Schwepker

Make effective sales decisions with SALES MANAGEMENT! With a focus on the importance of employing different sales strategies for different consumer groups, this management text blends the most recent sales management research with real-life best practices of leading sales organizations.

Role plays, cases, technology, and applications are just a few of the tools that will help you succeed in your sales career.